The client was starting a dog training business using a slip leash and needed a logo. We discussed styles, and she wanted a logo that was fun, casual, more neutral colors, and had a paw print. I gave her a couple of logo ideas to review:
She decided she liked the circle but wanted a full dog in it and also wanted to add a nose print. I substituted the paw print and the nose print for letters in her business name, and then made the circle the predominant shape. She was pretty happy with the new logo I created: